The ICC Cricket World Cup 2011 host broadcaster and ICC Global Media Rights partner ESPN STAR Sports (ESS) is gearing up its production to make sure that the one billion people who tune in from more than 180 territories around the world will enjoy an unrivaled spectator experience all from the comfort of their living rooms.
For the first time, production of the ICC Cricket World Cup with be broadcast in the High Definition (HD) format and audiences will enjoy the most riveting experience as each and every match will be covered by at least 27 cameras, including such innovative features as movable slips cameras and new, low 45-degree field cameras.
ICC Chief Executive Haroon Lorgat said: “We expect the ICC Cricket World Cup 2011 to be the most viewed cricket event in the history of the game. The unique passion and enthusiasm for our great sport in Bangladesh, India and Sri Lanka will help to make this an event to remember and the biggest sporting event anywhere in the world this year.
The 2011 edition will see many first-of-its-kind initiatives. It will be the very first time that an ICC event will have the Decision Review System (DRS) thus further enhancing the overall presentation of the game.
For the very first time, the ICC Cricket World Cup will be shown across platforms in such an extensive manner as on line and mobile 3G. ESS will deploy six outside broadcast units – one each in Sri Lanka and Bangladesh and four in India – with a total production team comprising more than 550 people.
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Courtesy - Daily News
